Money. It’s a big deal. Yet daily we underestimate our purchasing power.
Recently my husband and I were discussing movie choices with our two teenagers. “I’m concerned about the content of movies, but equally important is patronizing something that will be reproduced over and over because others paid to see it.” Their fathers’ point was to teach them to use their purchasing power for things worthy of reproduction.
Many would agree that we have witnessed a moral decline in our country. Movies are more graphic, beyond suggestive, and filthy language is common. Even things such as billboards are often nearing pornographic. “I can’t believe that billboard! It’s not fair that the men in our lives have to pass by that.” My nineteen year old daughter said in disgust as she gasped at a billboard flashing on the interstate. She was angry.
There are times when a company does something so offensive I’ll boycott. For years a fast food restaurant made me angry with its suggestive hamburger commercials. They would air during football games and early in the evening when children are watching. While there is not much I can do, I can refuse to give them any money. “Don’t go there, mom will flip.” My kids will say, knowing the underlying truth. At least it’s something.
Every day, we buy things. Often purchases are prompted by suggestive advertisements that convince us we will be happier with their products. Hamburgers do not come with sexy women. Movies are fictional stories played by high paid actors. That billboard was an advertisement for a store that sells pornography, promising to enhance relationships. Right. Each in their own way contributes to a larger issue, over sexualization in our country. That affects my family, and that makes me angry. Due to the rise of adult content being readily accessible in various mediums, pornography use is at an all time high. (Online pornography is a 3 billion dollar industry alone just in the US. That reflects an increase from 1 billion a year from 2001-2007. Covenanteyes.com).
Mind you I’m an expert in nothing. But I want what is best for my family and yours. These are huge issues and I’m just a little me with my little family. My husband and I strive to do right and steer our children right. But that huge world out there is pulling us in many directions. Millions of dollars are being spent to persuade us to buy this or try that. Ugh. What can I do? What can you do?
Something is more than nothing. Put our purchasing power to work. I’m not suggesting boycotts, those are mostly viewed as silly and ineffective. I’m simply suggesting using the power we have to send a message of our own. It’s the only message many marketing experts hear. Money. Profit. Cold hard cash. Bottom lines and focus groups that decide how you and I will think, therefore what we will buy.
Money talks, so speak. Use your purchasing power to craft your own message. Today’s pick of the day.